Editorial principles
- Answer the runner’s question before introducing a product.
- Use plain language while preserving important distinctions.
- Cite primary sources for material provider facts.
- Separate confirmed wording, inference and provider clarification.
- Keep limitations beside the benefit they qualify.
- Never manufacture reviews, claims outcomes, quotations or first-hand experience.
Authorship and review
Research and drafting may be AI-assisted. Monetised product comparisons require accountable human factual and compliance review before publication. Named biographies will be added only when truthful credentials and responsibilities have been confirmed.
Updates
Commercial pages display checked dates and are reviewed on a defined schedule. Dates are not changed merely to make old content look new.